This step gives your business profile its voice. The goal is not to sound complicated. The goal is to help customers understand what you do, who you help, and why they should trust you.
Tagline rules
- Your tagline must be at least 25 characters.
- Your tagline can be up to 120 characters.
Description rules
- Your business description must be at least 250 characters.
- Your business description can be up to 5000 characters.
Step by step
- Write the tagline first. Use one clear line that captures what your business does or what kind of result customers can expect.
- Write the description in plain language. Explain what your business offers, who it helps, and what makes the experience useful or trustworthy.
- Think like a customer. If someone new landed on your profile, what would they need to know before contacting you?
- Make the wording specific. Clear practical wording is stronger than vague phrases like “best quality” or “trusted service.”
What works well
- Describe the main service, product, or business focus early.
- Explain the type of customer you usually help.
- Mention what makes your business easy to choose, such as convenience, style, experience, speed, or service quality.
Common mistakes
- Writing too little and not reaching the description minimum.
- Using generic lines that could describe almost any business.
- Focusing only on yourself instead of what the customer needs to understand.
When you are done here, move to contact details setup.